A Promotional Blitz Site

A Promotional Blitz Site

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Upcoming Screenings

How To Be will be available on demand on IFC Festival Direct in the United States for three months beginning April 29.

Check your cable company below to determine where to find the film.

BrightHouse
Movies On Demand → IFC In Theaters

Cablevision
Movies On Demand → IFC In Theaters → Festival Direct

Comcast
Channel 1 → Movies & Events → IFC Festival Direct

Cox
Channel 1 → Movies On Demand → IFC In Theaters

Time Warner
Movies On Demand → IFC In Theaters

Region 2 DVD Release for the UK:

18 May

Awards

Slamdance 2008
Grand Jury
Honorable Mention

- - -

Strasbourg
Opening Night Selection
Best Actor - Robert Pattinson

- - -

New Orleans Film Festival
Audience Award

- - -

Professional Full-Length Narrative
Golden Lion Award
Honorable Mention
George Lindsey UNA Film Festival

- - -

First Glance Film Festival
Best Actor - Robert Pattinson

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Welcome!

On behalf of the team, welcome to the How To Be Promotional Blitz site!

Let us tell you about the site.  Initiated by tMF (the Movie-Fanatic), this promotional site is the work of volunteers who aim to provide a much-needed buzz for filmmakers Oliver Irving and Justin Kelly initial movie offering, How To Be.

With a cast that includes Robert Pattinson, Rebecca Pidgeon, Jeremy Hardy, Johnny White Mike Pearce and Powell Jones, the movie is a comedy about Arthur, a twenty something who moves back in with his parents, hits a quarter-life crisis and enlists the help of a self-help guru.  It's a timely look at the increasingly common phenomena of grown-up children living at home, frustrated creativity and self help.

Support How To Be!

header_rpatz2

In the Independent Film world, we know that sometimes these wonderful films don't always get the recognition and distribution they deserve. However, in doing a little research I found that occasionally fans can help remedy this.

How, you ask? It could be as simple as clicking 'send' on an email. Oh! Well look here...a letter, already drafted up and itching to be sent to movie theatres and film distributors... [ read more ]
Variety Talks About How To Be
Written by Tracy Garrett   
Thursday, 30 April 2009 17:24

Variety's Anne Thompson spoke a little bit about How To Be and the efforts that went into getting the film on IFC Direct:

While Brit first-timer Oliver Irving's micro-indie How to Be may not be high art, because it stars Twilight star Rob Pattinson, it has a target audience. The flick about a sadsack guitar player who moves back in with his parents after his girlfriend dumps him had been seeking a distrib since its Slamdance debut in January, 2008. I asked Pattinson about How to Be in a Twilight interview back in November, which was seen by IFC Films buyer Arianna Boccho, who tracked down How to Be and bought it one week later for IFC Festival Direct.

Post-Twilight, IFC took the film to fests and one-off screenings in Chicago, Boston, and LA, which were jammed by Pattinson fans, who also lined up around the block in NYC last weekend for two sold-out screenings at the IFC Center.

Pattinson has happily flogged the movie, taking time out of his New Moon shooting schedule to do reads for the various cable systems promoting the film. And he's giving away the clothes that he wore during the How to Be shoot for a contest on Seventeen.com. IFC publicized Pattinson to drive viewers to view the movie on-demand (starting April 29) via Entertainment Tonight, AOL, Life & Style and MTV.com, which has long catered to the Pattinson fan base.

While there are no reviews on Rotten Tomatoes or Metacritic, the IMDb user ratings are strong, and the movie boasts over 14,000 Facebook fans. And the filmmakers have been sending out daily newsletters to keep their fans up-to-date on the latest How to Be developments.

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