A Promotional Blitz Site

A Promotional Blitz Site

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Upcoming Screenings

How To Be will be available on demand on IFC Festival Direct in the United States for three months beginning April 29.

Check your cable company below to determine where to find the film.

BrightHouse
Movies On Demand → IFC In Theaters

Cablevision
Movies On Demand → IFC In Theaters → Festival Direct

Comcast
Channel 1 → Movies & Events → IFC Festival Direct

Cox
Channel 1 → Movies On Demand → IFC In Theaters

Time Warner
Movies On Demand → IFC In Theaters

Region 2 DVD Release for the UK:

18 May

Awards

Slamdance 2008
Grand Jury
Honorable Mention

- - -

Strasbourg
Opening Night Selection
Best Actor - Robert Pattinson

- - -

New Orleans Film Festival
Audience Award

- - -

Professional Full-Length Narrative
Golden Lion Award
Honorable Mention
George Lindsey UNA Film Festival

- - -

First Glance Film Festival
Best Actor - Robert Pattinson

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Welcome!

On behalf of the team, welcome to the How To Be Promotional Blitz site!

Let us tell you about the site.  Initiated by tMF (the Movie-Fanatic), this promotional site is the work of volunteers who aim to provide a much-needed buzz for filmmakers Oliver Irving and Justin Kelly initial movie offering, How To Be.

With a cast that includes Robert Pattinson, Rebecca Pidgeon, Jeremy Hardy, Johnny White Mike Pearce and Powell Jones, the movie is a comedy about Arthur, a twenty something who moves back in with his parents, hits a quarter-life crisis and enlists the help of a self-help guru.  It's a timely look at the increasingly common phenomena of grown-up children living at home, frustrated creativity and self help.

Support How To Be!

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In the Independent Film world, we know that sometimes these wonderful films don't always get the recognition and distribution they deserve. However, in doing a little research I found that occasionally fans can help remedy this.

How, you ask? It could be as simple as clicking 'send' on an email. Oh! Well look here...a letter, already drafted up and itching to be sent to movie theatres and film distributors... [ read more ]

Radar Online Talks with Oliver Irving
Written by Tracy Garrett   
Thursday, 16 April 2009 17:30

Writer/Director Oliver Irving chatted with RadarOnline about casting, shooting the drunken pub scene in How To Be, as well as Rob's co-star who plays his girlfriend in the film.  She's evidently not a fan.

white-pearce-pattinson-roof full sizeBefore he set foot on the Twilight set, Robert Pattinson threw himself into the film How to Be so fully that one especially debaucherous evening will forever be recorded in cinematic history. In the coming of age story Pattinson plays a twenty-something musician in the midst of a quarter-life crisis and in real life, he went through a normal growing pain when the actress playing his girlfriend was insistent in turning a blind eye to his now-famous brooding good looks.

Director Oliver Irving tells Radaronline.com about that special night when he took the crew to film a scene in a pub: “That was method acting, that was perfect method acting. I got them all hopelessly drunk. I would tell them what would have to happen in the scene and tell them what they should be doing but they just got completely drunk. A lot of time when you see them laughing in that scene they’re having a hoot, and when they’re laughing it’s because someone would say something and they would all crack up and I would just keep rolling the film and knew that it would be fine. Usually when people laugh in films it looks phony and I wanted them to laugh. You go to a pub, you get drunk and laugh. I wanted them to lift the mood a little bit. All that was for real, that’s Rob cracking up. When he’s drinking beer and smoking that’s for real. When he’s getting slapped across the face that’s for real and when he’s standing in the cold selling all his stuff that’s for real. He’s standing there getting very, very cold and he looks miserable and he is.”

Irving was a big fan of Rob’s from the minute he walked into the audition. “We were looking for someone who would be able to take responsibility for playing this big part in a way. Rob just got it a lot more. He was actually very un-pretentious,” Irving remembered. “He would laugh at himself and I remember when Rob came in he asked questions about the script and I realized that he actually read the script and got it. We’d start playing with the scene and I’d call him in to work with other actors and we just knew straight away that it would work.”

Pattinson’s character has a love interest in the film but she dumps him right away -- something pretty similar to what happened when the cameras weren’t rolling! Irving fondly recalls how the actress Alisah Amah was less than enthusiastic about her hunky co-star. “At the time they actually didn’t get on very well. I don’t know, Rob must have done something, I don’t know, funny, but I remember she was not happy,” he said. “I think that came through in the film actually, we had wanted to it be warmer but she was very unhappy, she really got wound up by him. It must be very funny for her now.”

New Moon won’t be released until the end of the year but if you want to get your Pattinson big screen fix, How to Be is playing around the country. And who knows, Pattinson did show up for a screening in Austin so maybe he’ll take a break between Canadian filming and show up at one of these dates.  Check out the trailer and the dates for the movie’s screenings.

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