A Promotional Blitz Site

A Promotional Blitz Site

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Upcoming Screenings

How To Be will be available on demand on IFC Festival Direct in the United States for three months beginning April 29.

Check your cable company below to determine where to find the film.

BrightHouse
Movies On Demand → IFC In Theaters

Cablevision
Movies On Demand → IFC In Theaters → Festival Direct

Comcast
Channel 1 → Movies & Events → IFC Festival Direct

Cox
Channel 1 → Movies On Demand → IFC In Theaters

Time Warner
Movies On Demand → IFC In Theaters

Region 2 DVD Release for the UK:

18 May

Awards

Slamdance 2008
Grand Jury
Honorable Mention

- - -

Strasbourg
Opening Night Selection
Best Actor - Robert Pattinson

- - -

New Orleans Film Festival
Audience Award

- - -

Professional Full-Length Narrative
Golden Lion Award
Honorable Mention
George Lindsey UNA Film Festival

- - -

First Glance Film Festival
Best Actor - Robert Pattinson

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Welcome!

On behalf of the team, welcome to the How To Be Promotional Blitz site!

Let us tell you about the site.  Initiated by tMF (the Movie-Fanatic), this promotional site is the work of volunteers who aim to provide a much-needed buzz for filmmakers Oliver Irving and Justin Kelly initial movie offering, How To Be.

With a cast that includes Robert Pattinson, Rebecca Pidgeon, Jeremy Hardy, Johnny White Mike Pearce and Powell Jones, the movie is a comedy about Arthur, a twenty something who moves back in with his parents, hits a quarter-life crisis and enlists the help of a self-help guru.  It's a timely look at the increasingly common phenomena of grown-up children living at home, frustrated creativity and self help.

Support How To Be!

header_rpatz2

In the Independent Film world, we know that sometimes these wonderful films don't always get the recognition and distribution they deserve. However, in doing a little research I found that occasionally fans can help remedy this.

How, you ask? It could be as simple as clicking 'send' on an email. Oh! Well look here...a letter, already drafted up and itching to be sent to movie theatres and film distributors... [ read more ]

MTV Talks About Robert Pattinson as Art
Written by Tracy Garrett   
Wednesday, 04 March 2009 01:59

MTV did an article on performances from Twilight cast members that haven't been seen yet. They had a chance to speak with producer Justin Kelly and ranked Pattinson's portrayal of Art at number three:

3. Robert Pattinson in "How To Be"

pattinson-cemetry-portrait-300In the months since RPattz's career explosion, this tiny independent film has become a phenomenon. Filmed in early 2007, the flick stars Rob as a young musician seeking wisdom from a self-help guru — and "Twilight" fans have been traveling hundreds of miles for its current cinema tour." Cinequest we just did; it went really well," producer Justin Kelly said of a recent date at a San Jose film festival. "It's insane; people fly across three states to see it. It's fantastic."

Where to See It: The Independent Film Channel's Festival Direct service will make the film available April 29 on cable providers Bright House, Cablevision, Charter, Comcast, Cox, Insight and Time Warner. "We're supporting IFC's release with the cinema tour," Kelly explained.

Further information about the cinema tour will be coming soon from the producer. Be sure to sign up for their newsletter.

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