A Promotional Blitz Site

A Promotional Blitz Site

Paypal Donate

Please help maintain this site! By your paypal donation, we shall continue to give you more features and help us pay for all the costs of maintaining a joomla site. Thanks!

Upcoming Screenings

How To Be will be available on demand on IFC Festival Direct in the United States for three months beginning April 29.

Check your cable company below to determine where to find the film.

BrightHouse
Movies On Demand → IFC In Theaters

Cablevision
Movies On Demand → IFC In Theaters → Festival Direct

Comcast
Channel 1 → Movies & Events → IFC Festival Direct

Cox
Channel 1 → Movies On Demand → IFC In Theaters

Time Warner
Movies On Demand → IFC In Theaters

Region 2 DVD Release for the UK:

18 May

Awards

Slamdance 2008
Grand Jury
Honorable Mention

- - -

Strasbourg
Opening Night Selection
Best Actor - Robert Pattinson

- - -

New Orleans Film Festival
Audience Award

- - -

Professional Full-Length Narrative
Golden Lion Award
Honorable Mention
George Lindsey UNA Film Festival

- - -

First Glance Film Festival
Best Actor - Robert Pattinson

Join Us!

Please join us and support How To Be! Membership and registration are free.

Members can post comments and participate in contests and giveaways!  Register below.

Member Log-in!



Welcome!

On behalf of the team, welcome to the How To Be Promotional Blitz site!

Let us tell you about the site.  Initiated by tMF (the Movie-Fanatic), this promotional site is the work of volunteers who aim to provide a much-needed buzz for filmmakers Oliver Irving and Justin Kelly initial movie offering, How To Be.

With a cast that includes Robert Pattinson, Rebecca Pidgeon, Jeremy Hardy, Johnny White Mike Pearce and Powell Jones, the movie is a comedy about Arthur, a twenty something who moves back in with his parents, hits a quarter-life crisis and enlists the help of a self-help guru.  It's a timely look at the increasingly common phenomena of grown-up children living at home, frustrated creativity and self help.

Support How To Be!

header_rpatz2

In the Independent Film world, we know that sometimes these wonderful films don't always get the recognition and distribution they deserve. However, in doing a little research I found that occasionally fans can help remedy this.

How, you ask? It could be as simple as clicking 'send' on an email. Oh! Well look here...a letter, already drafted up and itching to be sent to movie theatres and film distributors... [ read more ]

Reviews of How To Be
Las Vegas Review
Written by Tracy Garrett   
Saturday, 11 April 2009 22:15

Writer/Director Oliver Irving and Composer Joe Hastings screened How To Be twice Friday at the Las Vegas International Film Festival.  They also talked with fans for several hours about the movie afterwards as well.

Uyen from Pattinson International was there, and she wrote this review of the film.

Last night I went to go see “How To Be” with my friend,Kate, at the Las Vegas Film Festival. I was amazed to see the variety of different people that showed up for the screening. We were fortunate and smart enough to get there early because with every glance backwards the line got increasingly more crowded and lengthy. It was a sold out show after all. Among the group, I saw a multitude of young girls with bright and beautiful colors in their hair (purple anyone?), mothers with their babies strapped in the front, overexcited girlfriends dragging their non-enthusiastic counterparts (many of which were trying to look busy with their phones…Tetris perhaps?), and everyone in between. The screening took place in the Capitol ballroom, which looked more like a lengthy, over sized hallway with comfortable chairs. It was set up to look like an actual movie theater. Did I mention that there was an impromptu concession stand outside? Anyways, after a brief introduction from 2 men with badges around their neck (very official looking I might add), the lights dimmed, and the film began.

Read more... [Las Vegas Review]
 
Milpitas Post Reviews How To Be
Written by Tracy Garrett   
Wednesday, 04 March 2009 14:22

The Milpitas Post did a short review of How to Be in their guide to last week's Cinequest Festival.

Art (Robert Pattinson of "Twilight" and the "Harry Potter" films) is a desperately unhappy struggling musician in London. His girlfriend dumps him, his friends don't understand him, and his relationship with his parents is thoroughly dysfunctional. Desperate for a change, he turns to self-help books and finds It's Not Your Fault, a step-by-step guide to fixing your life. When he learns that the book's author is available for in-person, at-length work, he shells out to bring the man to England. The elderly author moves in with Art and his parents, and acts as a catalyst for change but not in the way anyone was expecting.

This is a charming and thoroughly odd comedy about growing up and spreading one's wings. It's thoroughly enjoyable to see Pattinson as a lovable loser after his turn last year as the impossibly perfect vampire hero of "Twilight." This young man has some serious talent, and films like this may help keep him from becoming too typecast to show it.

How To Be played to huge crowds at Cinequest on February 28th and again on Monday, March 2nd.

 
New How To Be review from NYC's Gotham Film Festival
Written by Kelly L. Concini   
Friday, 14 November 2008 00:00

The Gotham film festival was a happy success for our New York City fans. Not only did How To Be screen twice, but director Oliver Irving was able to attend and participate in a Q&A for both of those screenings.

oliver and crowd gotham


Our friend Kelly was able to attend one of the screenings. She was kind enough to share with us her thoughts on the film... 

- - -

Albert Camus wrote “You will never be happy if you continue to search for what happiness consists of.” In other words, our efforts to find happiness keep it at a distance from us and ironically thwart us in our search. How to Be is Oliver Irving’s film about a depressed man on such a journey to find happiness. Through the film, Art tries everything he can think of to make himself happy. Art believes himself to be unhappy because he compares his situation to others and doesn’t live up their standards. It is only when he figures out his mistake that he takes his first step toward being happy. The film, which center’s around Art’s plight, is funny, heartbreaking, touching, and honest.

Read more... [New How To Be review from NYC's Gotham Film Festival]
 
A review of How To Be's latest screening in Austin.
Written by Laura Owens   
Thursday, 30 October 2008 00:00
We know what a success How To Be has been on the film festival circuit. Austin's Film Festival was no exception. They sold-out the first two screenings, and in its last days added a third. Laura Owens, who was also an audience member for the Saturday screening and one of the lucky ones who got to meet Robert Pattinson, attended this last showing of How To Be at the Austin Film Festival.

- - -
austin film festival small logo
- - -

A third screening of How to Be was arranged for Monday night at a different theater. The sound was much improved. The dialogue stood out and we caught so many lines that we had missed before. It's hard to give details without spoilers. But you hear Art's social miscues more and you ache for his awkwardness. His family and friends blatant ignoring of his existence and existential plight is so saddening.
The lyrics of the songs are very revealing, so I was glad to hear them all. And my favorite line of the film is still the lyric "The world is a symphony of sarcastic lust." The line "your existence is an oxymoron" became a huge motif in the film as we watched it the second time....
Read more... [A review of How To Be's latest screening in Austin.]
 
Two Fans Share Their AFF Experience
Written by Tracy Garrett   
Saturday, 25 October 2008 00:00

In our continuing series of reviews of How To Be, KatieB and LauraLee share their adventures at the Austin Film Festival and their review of the film.

- - -

We originally had planned on meeting an hour or so before the event so we were able to get into the film. That was long before it was announced Rob was coming. Our plans quickly changed to camping out to make sure we got in since we knew it was going to be crazy w/ Rob fans....

Read more... [Two Fans Share Their AFF Experience]
 
Exclusive Review from Saturday's screening at the Austin Film Festival
Written by Shandra Wilkinson   
Wednesday, 22 October 2008 00:00

The screenings of How To Be at the Austin Film Festival, three of them in total, were a hit! Especially this past Saturday's screening when we all know Robert Pattinson made a guest appearance. Many were dazzled by his presence, and Shandra here was no exception. She has, however, given us a wonderful report from her experience seeing the film and being present for Rob's appearance. Let's see what she has to share with us!

- - -
The buzz around the Austin Film Festival was electric on Saturday night! Everyone seemed very excited about the screening for “How To Be” starring Rob Pattinson. We spent over 7 hours in line waiting to get into the theater for the film. My group of friends was first in line for the Film Pass holders and we were pretty excited to have that spot. It was a VERY long day but now that I look back it seemed to pass so quickly....
Read more... [Exclusive Review from Saturday's screening at the Austin Film Festival]
 
How To Be at the Austin Film Festival - An exclusive first report
Written by Melissa Harrison   
Friday, 17 October 2008 00:00

The first of two screenings of How To Be took place last night, Thursday, October 16th, at the Austin Film Festival. They will have another showing Saturday, October 18th, at 7:15pm. This upcoming screening will include special guest and star, Robert Pattinson.

Melissa will also be in attendance on Saturday, but was luckiest enough to get in to see both screenings. Here is her first review of her first time seeing Oliver Irving's, How To Be.

- - -

I saw How to Be at the Austin Film Festival tonight. I will admit that my sole reason for going to see it is that I am a huge Rob Pattinson fan. That being said, I think I can honestly say that I would have loved this movie even if Rob had not been in it.

If I had to describe How to Be in one word it would be funny. There is one scene in particular, which I will not spoil that had the audience roaring with laughter. However, this film is much more than funny. As a young man named Art experiences his quarter life crisis, you laugh at him, but you do also really feel for him at the same time. One of the great things about How to Be is that you do not have to be a twenty-something to understand what Art is going through. We have all been there at some point, and the director and writer Oliver Iriving takes you back there again with ease.

There are scenes in this movie where Rob Pattison doesn't have a lot of dialog, but he is able to convey every emotion and every thought so convincingly with just his facial expressions and body language. Rob Pattison became Art in this role and you believe it from beginning to end.

I will also say that there are a few scenes with Rob and Johnny White, who plays Art's only friend, where Johnny totally stills the show. It has been said there was quite a bit of improving in this film and the places where you really feel it are the scenes between Rob, Johnny, and Mike Pearse. There is also a moment where Rob is sitting in front of a mirror that is really the heart of the film. It is both hilarious and moving at the same time.

I don't think I am really accurately describing the charming quality of this little movie. All I can say is go see it. I think you are going to love it.
 
EXCLUSIVE REVIEW from the New Orleans Film Festival
Written by Natalie Summerlin   
Thursday, 16 October 2008 00:00

I thoroughly enjoyed this movie and would recommend it to anyone. Rob was amazing in his role as Art; I almost forgot that I was watching someone act and wasn't just watching someone's life unfold.

Busy student Natalie Summerlin, from the How To Be Facebook Group, was kind enough to share her experience at the New Orleans Film Festival and her review of How To Be. Let's delve in, shall we?

- - -

new orleans film festival logo

- - -

I would never have known anything about How to Be if it wasn't for Twilight. I was surfing the millions of Twilight-related websites and finally stumbled upon one that discussed not just how hot the actors were, but also gave a detailed list of other projects. How to Be instantly intrigued me after seeing the trailer just once and I got even more excited when I saw that it was playing at the New Orleans Film Festival.

 It was obviously destiny that I see this film since the only showing was on a Saturday night. A friend was recruited, tickets were purchased and a road trip for the day was planned. After a day in New Orleans,my friend and I arrived at Canal Place Cinema to watch How to Be.

Read more... [EXCLUSIVE REVIEW from the New Orleans Film Festival]
 
How To Be at the New Orleans Festival - A New Report
Written by Callie   
Monday, 13 October 2008 00:00

Callie, an IMDb member known as calitabonita shared with us her account of seeing How To Be at the New Orleans Film Festival. Callie drove 36 hours to get to see this film, and after making that exhausting drive home, before sleeping, she put pen to paper, (or fingers to keys,) to write down everything about her experience.

[Read more for the whole experience.]

- - -


The movie was perfect. There's no other word for it.

I had the highest of expectations and they were all exceeded. I mean, every bit of it is note worthy. It was heart breaking and hilarious and artistic and...well, would you know what I mean if I said it has soul?

I've never seen or heard of its equal......

Read more... [How To Be at the New Orleans Festival - A New Report]
 
REVIEW: How To Be at the Indie World Film Festival
Written by Mirna Lima   
Sunday, 12 October 2008 00:00
How To Be is making its way around the globe, and Mirna Lima from Pattinson Brasil was fortunate enough to catch one of the three sold-out screenings of the film at the Indie World Film Festival.

- - -

indie world film festival logo

- - -

The Indie Festival is a traditional festival in the city of Belo Horizonte, Brazil. Every year it brings young filmmakers and film lovers to an international exhibition of independent movies, and this year wasn't any different. Being a festival with free admission and lightly promoted, the audience is very select, formed basically by people with a good critical sense of film productions.

When I got to the Usina cinema, where the event took place, there was a big line in front of one of the rooms. I went to the information desk and they told me that that was the line for the room where How To Be would be exhibited. Justin, from How To Films, had kindly sent us some How To Be flyers, so I talked to one of the organization members and he helped me to give out the flyers to the fans.

Read more... [REVIEW: How To Be at the Indie World Film Festival]
 
<< Start < Prev 1 2 Next > End >>

Page 1 of 2
Joomla 1.5 Templates by Joomlashack