A Promotional Blitz Site

A Promotional Blitz Site

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Upcoming Screenings

How To Be will be available on demand on IFC Festival Direct in the United States for three months beginning April 29.

Check your cable company below to determine where to find the film.

BrightHouse
Movies On Demand → IFC In Theaters

Cablevision
Movies On Demand → IFC In Theaters → Festival Direct

Comcast
Channel 1 → Movies & Events → IFC Festival Direct

Cox
Channel 1 → Movies On Demand → IFC In Theaters

Time Warner
Movies On Demand → IFC In Theaters

Region 2 DVD Release for the UK:

18 May

Awards

Slamdance 2008
Grand Jury
Honorable Mention

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Strasbourg
Opening Night Selection
Best Actor - Robert Pattinson

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New Orleans Film Festival
Audience Award

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Professional Full-Length Narrative
Golden Lion Award
Honorable Mention
George Lindsey UNA Film Festival

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First Glance Film Festival
Best Actor - Robert Pattinson

Join Us!

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Members can post comments and participate in contests and giveaways!  Register below.

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Welcome!

On behalf of the team, welcome to the How To Be Promotional Blitz site!

Let us tell you about the site.  Initiated by tMF (the Movie-Fanatic), this promotional site is the work of volunteers who aim to provide a much-needed buzz for filmmakers Oliver Irving and Justin Kelly initial movie offering, How To Be.

With a cast that includes Robert Pattinson, Rebecca Pidgeon, Jeremy Hardy, Johnny White Mike Pearce and Powell Jones, the movie is a comedy about Arthur, a twenty something who moves back in with his parents, hits a quarter-life crisis and enlists the help of a self-help guru.  It's a timely look at the increasingly common phenomena of grown-up children living at home, frustrated creativity and self help.

Support How To Be!

header_rpatz2

In the Independent Film world, we know that sometimes these wonderful films don't always get the recognition and distribution they deserve. However, in doing a little research I found that occasionally fans can help remedy this.

How, you ask? It could be as simple as clicking 'send' on an email. Oh! Well look here...a letter, already drafted up and itching to be sent to movie theatres and film distributors... [ read more ]

Another Chicago Screening Sold Out
Written by Tracy Garrett   
Tuesday, 24 February 2009 18:41

After what the festival organizers describe as a "Beatles-esque response", the second 5:15pm screening of How To Be on March 8th at the Chicago International Music and Movie Festival has sold out, with a limited number of seats reserved for CIMMfest Weekend Pass holders on a first come, first served basis.  Due to the number of requests for information, the festival has posted additional information about how the screenings will work:

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cimm fest logo

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REMEMBER: There is a suggested donation of $8 when you pick up your ticket; you don't HAVE TO pay, and you can pay less than $8 if you want, but keep in mind that your donation will help keep the festival around until next year, and maybe Robert Pattinson will be in another movie then. And you might look like a cheapskate in front of your friends if you don't pay anything.

THE VENUE HOLDS A TOTAL OF 290 SEATS FOR EACH SCREENING. All 290 for the 3:00 screening are already taken. For the 5:15 screening, 215 seats are already taken, and the other 75 seats are being held for CIMMfest Weekend Pass holders. See below on how that will work.

IF YOU RESERVED A TICKET OR TICKETS FOR THE 3:00 SCREENING

Come to the Cultural Center, 78 E. Washington, second floor GAR Hall will-call station, well in advance of the screening. We will have a list of the names of people who reserved tickets. We check off your name, you get in line for seating, and the first people in line get the best seats. If seats are unclaimed at 5 minutes after showtime, we will release them to the public. There will be a 20-minute short film shown before the 3:00 screening.

IF YOU RESERVED A TICKET OR TICKETS FOR THE 5:15 SCREENING

It works mostly the same as the 3:00 screening--if you have a ticket reserved, just come early, tell us your name, get in line, and when the doors open you can take a seat.

There you go.  So be sure to get there early and be prepared to support the festival with your $8.00 donation.  Weekend pass information is available here.

 
Second Chicago Screening Added
Written by Tracy Garrett   
Thursday, 19 February 2009 15:12

After a quick sellout of the initial How To Be screening at the Chicago International Music and Movies Festival, a second screening has been added later that day:

March 8, 2009 5:15 pm
Chicago Cultural Center

Tickets are free, with a suggested $8.00 donation at the door.  You can grab your tickets online here while supplies last.  As quickly as the first batch sold out, I would act quickly.

 
Cinequest Interviews Director Oliver Irving
Written by Tracy Garrett   
Wednesday, 18 February 2009 14:31

cinequest 2009 logo

Cinequest San Jose Film Festival interviewed writer and director Oliver Irving about How To Be for the CQ Central website.  They asked their five essential questions for every director.

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1: Tell us a little about the origins of HOW TO BE, from writing to financing.

Having left film school I was looking around me at my peers and decided to collect the funny anecdotes they all had and perhaps make light (or cruelly poke fun, depending on how you look at it) of these almost grown ups floundering around. I also got into reading as many self-help and therapy books as I could get my hands on.

2: It appears that the film has been screened at numerous other festivals; how has it been received? Do audiences respond differently at some festivals than they do at others?

Well…all the festivals in the states have been fantastic. We have had a really warm and engaging relationship with our US audiences.

Read more... [Cinequest Interviews Director Oliver Irving]
 
Chicago Festival Screening Sold Out
Written by Tracy Garrett   
Wednesday, 18 February 2009 14:06

The Chicago premiere of How to Be at the Chicago International Movies and Music Festival has sold out.  The festival screening was announced by How To Be producer Justin Kelly via the official newsletter just yesterday.

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cimm fest logo

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Lucky ticket holders will be able to see the film on March 8th at the Chicago Cultural Center, beginning at 3pm.  Tickets were free, with a suggestion donation of $8.00 at the door.

 
We will be back up shortly...thank you for your patience.
Written by Tracy Garrett   
Wednesday, 18 February 2009 03:59

under_construction_sign

 
Report from the First Asian Screening of How To Be
Written by Tracy Garrett and Shanna Murady   
Saturday, 10 January 2009 00:00

Friday's screening of How To Be in Jakarta, Indonesia was "massively successful" according to the organizers. The screening was the first showing of the film for the public in Asia.

Kinokuniya Books was filled beyond capacity, with people asking to be allowed in. The film was enjoyed by all, with virtually 100% of the audience giving the film a five-out-of-five rating on their rating cards.

One participant said, "It's so worth it! I traveled hours of traffic -- so worth it!"

Kinokuniya Books has a second free screening scheduled for the public on the 16th of January, and will also be holding a third screening, on a date yet to be announced. All the screenings are filled.

The film was also shown for the media and VIPs earlier in the week. We'll have a report on that very soon. Check back!

 
Behind the Scenes at the Austin Film Festival
Written by Tracy Garrett   
Saturday, 03 January 2009 00:00

Here is some new-to-us behind the scenes footage from the How To Be screening at the Austin Film Festival with Director Oliver Irving and Robert Pattinson:

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Behind the Scenes with How To Be at the Austin Film Festival from How To Be on Vimeo.

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Updates from the Filmmakers
Written by Tracy Garrett   
Tuesday, 30 December 2008 00:00

The How To Be filmmakers sent out an update today to their mailing list, with exciting news about distribution and an upcoming festival appearance:

It has been an amazing year for How To Be. But first, let’s start with some announcements for 2009!

  • We have sold distribution rights for Italy to Just Us Films! Details of the release are being worked out right now, and further news on the Italian release of How To Be will follow in the New Year.
  • For all you American Fans, How To Be is very close to securing a distribution deal for the US! We are also looking forward to UK and other international releases. We will do all we can to keep you up to date!
  • We are also very happy to announce we have been accepted to CineQuest Film Festival in San Jose, California. We’ll pass on dates, locations and times as soon as we have them. This will be the first California screening of How To Be!
  • Official film posters, which we debuted at the Austin Film Festival, are now on our website. Please download them, send them to friends, and print them out!

Thank you all for your support and interest in the film. It has been a fantastic year and we are very much looking forward to 2009. The How To Be team wish you all Happy Holidays and a Happy New Year and look forward to bringing you lots of exciting news come January!

The complete update is available at their news page. Remember, if you would like to receive email updates, you can do so by signing up at the official site here.

 
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